Planning Your Leaflet Delivery Campaign
Leaflet Pre Delivery - Stage 1
So, you've just had some leaflets, flyers, newsletters, magazines, brochures, booklets, pamphlets etc., printed and you're not sure what to do next.
The following questions will help you plan your distribution campaign.
How many items do you have?
This is important as the priority is to use your flyers as effectively as possible.
The more you have, the more houses we'll be able to cover.
Who or what is your target market?
Is it owner occupied households, local authority households, a mixture of both?
Is it retired people, young people, families?
We target only the types of householders that are most likely to respond. There is no point in delivering to flats if you are, for example, a monoblocking company.
We can help you with this, using our demographic targeting software. This can be almost crucial to your delivery if you want your flyers to be used effectively and not delivered to people who are least likely to be interested.
Prior to your campaign start date
Your leaflets should be delivered to our secure storage area or alternatively we can uplift them for a small fee.
Once we’ve agreed when and where your campaign will start, and we’ve taken delivery of your flyers, your delivery will start on the exact day chosen, or within a day or two of the agreed date. This leeway is needed in case of wet weather disruption on the day, or on previous days that have delayed the finish of earlier deliveries.
In addition, because we care about the impact of your printed marketing material we will suspend the delivery in the event of very wet weather. You will have paid a significant sum to get everything printed so it’s in nobody’s interests to deliver water damaged leaflets, flyers, brochures or magazines through the letterboxes of your target audience.
Is the delivery to be finished in advance of a time sensitive event such as a shop opening, a public meeting or the expiry of an offer?
Or, is it less time sensitive, i.e. the flyer isn't dated and can go out over a longer period (still subject to an agreed deadline of course).
With all this information I can then recommend where best to deliver your leaflets, flyers, newsletters, magazines, brochures, booklets, pamphlets etc for maximum impact.